You need to log-in or subscribe in order to use Student access.

Target markets & market segments

This section of the IB Business Management syllabus looks at the differences between target markets and market segments (AO2).Market segments are the individual sub-groups of a large market, consisting of customers who share common or similar characteristics. Market segmentation describes the process of dividing a market for a product into smaller or distinct groups of customers in an effort to meet their specific desired...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.