You need to log-in or subscribe in order to use Student access.

How organizations target and segment their market

How organizations target & segment their market and create consumer profiles (AO2)Market segmentation is the marketing process of dividing a market into separate consumer groups by acknowledging that customers are different in terms of demographic, geographic or psychographic factors. Hence, segmentation allows businesses to have a better understanding of the specific wants and needs of their different customers. This...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.