Product position map/perception map

IB Business Management: Product position map/perception map

A product position map / perception map (AO2, AO4)“Positioning is a revolutionary idea precisely because it cuts across the other 4Ps. It informs each of the Ps and adds consistency to them.’~ Professor Philip Kotler (b. 1931)A product position map (also known as a perception map) is a graphical illustration of customer perception of a business, its products or brands in comparison to other firms in the industry....

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