Product position map/perception map

IB Business Management: Product position map/perception map

A product position map / perception map (AO2, AO4)“Positioning is a revolutionary idea precisely because it cuts across the other 4Ps. It informs each of the Ps and adds consistency to them.’~ Professor Philip Kotler (b. 1931)A product position map (also known as a perception map) is a graphical illustration of customer perception of a business, its products or brands in comparison to other firms in the industry....


To access the entire contents of this site, you need to log in or subscribe to it.

Click the free stuff button on the home page to access free pages or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.