Unique selling point/proposition (USP)

IB Business Management: Unique selling point/proposition (USP)

A unique selling point (USP) refers to any exclusive feature or aspect of a business, its products or brands that makes it distinct from others in the same industry. It is the ultimate purpose of product differentiation. Product differentiation refers to the process by which firms attempt to make their goods and services different from those provided by other firms in the market in order to increase their own sales revenue....

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