Benefits & limitations of sales forecasting

IB Business Management: Benefits & limitations of sales forecasting

Peak season shopping in London, UKForecasts are not perfect, but provide useful information for plannersNatural disasters, such as severe floods, can make sales forecasting rather pointlesstextRandom variations refer to variances in sales that can happen at any time and cause unusual data patterns.Note: Although sales forecasting is a quantitative tool, the organizational culture or the sub-culture of the sales department...


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