The difference between adaptive creativity & innovative creativity

IB Business Management: The difference between adaptive creativity & innovative creativity

The difference between adaptive creativity and innovative creativity (AO2)Adaptive creativity is common in the consumer electronics industryAdaptive creativity refers to incremental innovation, which adjusts or develops a product or process that already exists. With such innovations, no major changes or improvements occur, as these take place incrementally. Adaptive creativity is common across most industries, including...


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