Unit 4 Key terms - Marketing

IB Business Management: Unit 4 Key terms - Marketing

Effective marketing is core to the success of all business organizations. Unit 4 of the IB Business Management syllabus examines a wide range of marketing tools, theories, techniques and concepts. Marketing is far more than just about advertising or promotion, or even the traditional 4 Ps of marketing: product, price, promotion and place. SL and HL students also need to be able to examine the Marketing topics through...


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