One of the suggested topics for Part 2 of the Language A: Language and Literature guide is 'media institutions'. Here we study the role of organizations and businesses in determining the messages that the public receives. Many people see 'the media' as a top-down process, where a few, elite people decide what the masses consume. This ties in with the second learning outcome for Part 2, where we develop an awareness of ideological influences on the media.
Where do we see the ideological influence of certain institutions in various media?
How do a few media institutions manage public opinion?
How can one media institution, such as Twitter, change the rules for other media institutions, such as the New York Times?