Getting the branding right

IB School Leadership: Getting the branding right

The following think piece was written by the managing director of a leading marketing and PR consultancy firm who has carried out a lot of work on new school projects. However, this think piece is also a helpful reflection for established schools.Use the Think Piece protocol to reflect on the key messages for your school. The principles of setting up a new school are akin to a business start-up: establishing what sort...

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