Leaders communicate effectively

How do you communicate well?

Great communicators motivate and inspire people. Good communication is a key leadership skill to have if you wish to influence anyone and bring about change in an organisation. The importance of communication is recognised by the IB by the fact that ‘Communicators’ is one of the IB Learner Profile attributes.

How often, though, do people comment that the key area for development in an organisation (including a school) is the quality of communication?

This page provides some rich resources for you to use in in-school workshops on communication as well as tools for you to self-assess your personal communication skills.

Communication - a learned skill in listening and speaking

 "To effectively communicate we must realise that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." (Tony Robbins, American motivational speaker).

"Communication is only effective when we communicate in a way that is effective for the recipient, not ourselves." (Rich Simmons)

"Take the time to really listen to what people are saying, by their words, tone, and body language. If they know you are really listening to them, they will be more open and trust you with their real thoughts and feelings." (6 tips on communicating with others, Tiffany Oakes, 2017)

“When we do meet someone face to face, keep in mind that we have all three V’s to communicate: VISUAL (how we look - body language), VOCAL (how we sound - tone), and VERBAL (what we say-the words). Make sure each of these V’s are aligned to avoid any miscommunication and to convey a powerful and professional image and message.” - Lynda Katz Wilner


In this TED talk Julian Treasure provides top tips on how to speak so that people want to listen

Things to avoid: 7 deadly sins of communication:

  • gossip
  • judging
  • negativity
  • complaining
  • excuses
  • embroidery
  • dogmatism

4 pillars of good communication

  • honesty – bring true, straight and clear
  • authenticity – being yourself, standing in your own truth
  • integrity – doing what you say and being someone people can trust
  • love – wishing people well


Communication is a two-way process: listening and speaking. It is an old adage to note that we have two ears and only one mouth and that this should indicate the stress we give to each side of the communication equation.

Listening is an art which can be learned. Watch this video on 'active listening':

How to communicate effectively with people - Tips for Good Communication | Jim Rohn - YouTube

In his speech he mentions : "Words create light" and he shares simple tips to enlighten someone, to let them see what you mean:

1. Have something good to say - prepare your speech, develop interest, don't be lazy, make people fascinated with what you have to say, turn frustration into fascination
2. Say it well, be sincere. You don't need to say much to say a lot. Perfect yourself through repetition. Fewer words can be more dynamic in affecting people.
3. Improve your vocabulary- Words are a way of seeing and expressing yourself,
4. Read your audience - notice body language, emotions, reaction to what you're saying. Be reflective.
5. Intensity of words is important - don't be casual in your language, choose your words
6. Emotions must be measured - don't overdo, "Don't shoot a cannon at a rabbit" conveying an idea of applying too drastic measures to small problems. Question yourself, whether it is necessary or it is too much for the occasion.
7. The more you care the stronger you can be - put your heart into it.

Top Tips of great communicators

In 10 communication secrets of great leaders, Mike Myatt (Forbes 2012) provides a helpful checklist.

“Great communicators possess a heightened sense of situational and contextual awareness. The best communicators are great listeners and astute in their observations. Great communicators are skilled at reading a person/group by sensing the moods, dynamics, attitudes, values and concerns of those being communicated with. Not only do they read their environment well, but they possess the uncanny ability to adapt their messaging to said environment without missing a beat. The message is not about the messenger; it has nothing to do with messenger; it is however 100% about meeting the needs and the expectations of those you're communicating with.”

The article goes on to provide the top 10 characteristics of great communicators:

  1. Trusted: Trust is best created by earning it with right acting, thinking, and decisioning. Keep in mind people will forgive many things where trust exists, but will rarely forgive anything where trust is absent.
  2. Develop meaningful relationships. There is great truth in the following axiom: "people don't care how much you know until they know how much you care."
  3. Make every word count – be clear. Simple and concise is always better than complicated and confusing
  4. Focus on who you are communicating with: when you truly focus on contributing more than receiving you will have accomplished the goal.
  5. Be open-minded: be willing to learn.
  6. Shut-up and listen: the greatest form of discourse takes place within a conversation, and not a lecture or a monologue
  7. Replace ego with empathy: empathetic communicators display a level of authenticity and transparency.
  8. Read between the lines: understand what is not said, witnessed, or heard.
  9. Develop expertise: develop a technical command over your subject matter.
  10. Speak to groups as individuals: knowing how to work a room and establish credibility, trust, and rapport are keys to successful interactions.

Emergenetics "7 ways to communicate more effectively than ever before" are: 

  1. Make sure your message is backed up by data: To appeal to Analytical thinkers, communicating clearly means knowing what you’re talking about. You don’t need mountains of facts, data and logic, but you do need to be able to back up your ideas and what you’re saying. Off the cuff won’t work.
  2. Create next steps: Structural thinking is built on clarity moving forward. You don’t need to provide every detail under the sun, but being clear on expectations and next steps or what you want from your colleagues will make a huge difference.
  3. Ask for feedback and involve others: Social thinking is rooted in relationships. You’d think that by default, communication is about connecting with others. You’d be wrong. Think about how many times people are talking for themselves and not for those to whom they’re speaking. Don’t do that—think of the listener.
  4. Be visionary, give people a reason to listen: Compelling communication happens when you believe in an idea and provide the WHY! There’s nothing worse than having no idea why you’re in a meeting or what  a presentation is about. Give people the vision.
  5. Express yourself while being open: Expressiveness runs the gamut, from those who are more quiet to those who are more gregarious. Even if you’re quiet, communication can be effective, but maybe it’s done through email or 1-on-1. Be open to different ways to communicate and know that others require that same kind of openness.
  6. Drive things ahead and involve others in doing so: Communication can be directive or inclusive, and both are necessary. Reading the situation is critical to know how to best assert yourself. Knowing how to actually get stuff done means that communication will be more effective because your colleagues will see how it is moving forward.
  7. Be flexible and understand that changes happen: Communication isn’t a one-and-done thing. Effective communication is an ongoing process, and that means embracing all facets of the Flexibility spectrum, from staying the course (and communicating why) to shifting direction (and communicating why).

Marjorie North, Mastering the basics of communication: To be a better communicator, you must listen, observe, organise and connect (Harvard Extension 2015)

  • Learn to listen: Suspend any biases | focus on what is being said instead of thinking about your response | ask open-ended questions
  • Know your audience: Do they have any preconceptions? Watch for nonverbal cues from your audience, listen to their feedback, and adjust your message accordingly.
  • Organize and structure your message: Go for clarity | Imagery is memorable.
  • Pay attention to non-verbal skills: Proper attire | Natural gestures | Appropriate eye contact | Energy and enthusiasm
  • Communicating is connecting

Activity 1: How good are you at listening?

Research would suggest that most of us are not as good at listening as we think we are.

Click here to access a quick self-scoring questionnaire designed by Mind Tools which evaluates your listening skills.

The questionnaire then goes on to recommend areas where you may wish to develop your skills.

If you wish to read more about active listening click here for a good summary by MindTools.

Activity 2: Our communication

  • Create a flowchart explaining the way information is received, processed and shared with others at your school.
  • How does your flowchart help all stakeholders learn, understand, and be an active part of an IB World School?

Activity 3: Top Tips on Communication

Ani Magill, Headteacher at St John the Baptist School, Woking, UK, has compiled almost 400 tips that could help you to improve your school. Whilst some of these tips are specific to the UK context the majority are generic and applicable to most schools.

In this activity you are using the tips to identify areas for improving communication in your school.

  • Cut up each of the following tips onto a single strip of paper.
  • As a leadership team or a whole school faculty use a protocol such as Heart of the Matter to identify which areas you could improve on in your school. If you wish you could make this more manageable by selecting the tips under the various headings of leadership, learning and teaching, achievement, behaviour and general.
  • This could be a good activity to carry out as part of your school self-review.


  1. Who is in charge of your website?  Make sure it’s updated every week.  We surveyed school websites and only 15% were up to date.  Some had staff on who had left three years ago!
  2. Ensure that the school ‘phone is answered promptly and by someone really friendly.  You would be surprised how rarely this happens.  Test your own school!   If you are short of students, parents will be really put off if they have to press five buttons and finally it says try again later.  Ring your school from home and see what the response is.
  3. Watch the language used around school.  Messages should never start with ‘DON’T’ e.g. a notice put up saying ‘Students are forbidden on the roof’ resulted in many more students on the roof than before there was a sign. Try to start messages with, for example, ‘Thank you for remembering…..’       ‘At JHS we respect the environment by putting litter in the bin’.
  4. Design a really nice school card that you can use for lots of different things.  It’s personal and promotes the school (remember to make them small so you don’t have to write too much to fill them).
  5. Ensure the first and last message a student receives is positive.  Be on the gate in the morning and evening giving the positive messages.
  6. Research says that a personally written note is the most appreciated form of thanks.  Have some cards and write/post notes of thanks to people.  Emails aren’t half as powerful.
  7. Most schools ‘phone home now when children are absent but how about texting or phoning those who are persistently late at about 8am to make sure they are up.
  8. Have a ‘phone in school that can’t be traced - hard to reach parents will often not pick up when they see the school number coming up on the dial.
  9. It’s so important to try to get parents on side.  Investing the time early on saves hours later.  Many hard to reach families have had a bad experience of school themselves so make sure their first experience is positive - if necessary visit them.  People are very rarely rude to you in their own home.
  10. Minimise the letters you send home - texting is much better these days - students and parents - e.g. ‘Looking forward to seeing you at Parents’ evening at 4pm’!!
  11. Have a “you said... we did” board to follow up from surveys etc.  It gives feedback and shows you have listened.  Same in the Staffroom.
  12. Letters that go home must be word perfect –it's not okay to say we sent 200 letters home and there were only two mistakes.  Some parents only have one child and if their name is spelt wrongly etc., the message they receive is that you don’t care about their child.  Most schools have someone on the support staff who is a good proof reader - or ask for a volunteer - especially if the letters go home in different languages.  Also don’t use jargon or words that alienate parents from the school.  I saw a report where a child was graded for AFL.
  13. Give everyone a credit card sized card with key dates for the year etc. - very cheap and much appreciated
  14. Have a staff briefing each week which focuses on students who need TLC, have difficulties at home, good news children.
  15. Get successful Sixth Formers, Year 11 (UK) (US Grade 10), the silver brigade, local business and local footballers to mentor lower school students with low aspirations.
  16. Find ways to get the staff to come to the staffroom e.g. cover in only one place, free coffee, free fruit, free cake, a whiteboard with the day’s important notices.  It creates more team spirit and digs people out of their cubby holes
  17. Don’t give staff bits of paper to fill in e.g. inset evaluation.  Get feedback all the time but keep it simple e.g. put a flip chart up for anyone to write on WWW/EBI (What went well/Even better if….).
  18. Find ways to involve the staff in the future direction of the school without creating extra work for them e.g.  have a staff meeting about the Development Plan - get staff to sign up to one section they are interested in and just brainstorm ideas of how the school could move forward in that area or put a whiteboard in the staffroom that anyone can put ideas on or post-its.
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