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Case Study - Why choose IB as opposed to the national programme?

A case study from an international school in central Europe which offers both the IB Diploma Programme and the national programme. It addresses a key issue facing many IB schools: how to encourage the right (number of) students to take the IB Diploma to make it economically viable whilst at the same time not undermining the national programme. Does this case study (a) resonate with you? (b) raise issues for you to...


Tags: Promotion, Marketing IB

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